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A heatmap graphically shows users' most significant actions on your pages. Each activity, like a click or mouse move, adds to the hotness of a given area. These actions can be, for example, clicks and mouse moves. Any recorded activity makes an area hotter. The places where users click most often are marked as hot areas. Hot regions are marked in warm colors, red being the hottest. The places where users click less often are shown as cold. Cold colors like blue and green mark areas where visitors click but not that often. Any areas without colors are the places where there's no user action.
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A click heatmap showing the places where people click most often. Here they concentrate on the navigation and main call to action.
Sometimes people get frustrated, and they click somewhere a hundred times just out of anger. CUX heatmaps can show you that as well. For more information on angry clicking see https://cuxio.atlassian.net/wiki/spaces/kb/pages/5767290/Types+of+heatmap+events#Rage-click.
Hot N Cold
Have you ever thought that Katy Perry was singing about heatmaps? Or about the visitors to your website? 😁 😁 Well, think about it like this, people get hot about some things on your website. And they are totally cold about other stuff. This is perfectly normal. Stay calm, don't get frustrated as the singer did. CUX heatmaps come to the rescue as they help you understand when visitors "are yes," and when they "are no." This is a goldmine of insights on your way to understanding your usersuser preferences and behavior.
What does a heatmap show me?
CUX heatmaps show you the most valuable things that happen on your website:
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